In 2025, speed and accuracy in decision-making can determine whether a business wins or loses an opportunity. Yet many teams still spend hours manually collecting information from multiple sources, switching between tabs, and filtering through irrelevant content.
DeepResearch by ChatGPT offers a smarter way to get credible, relevant insights in a fraction of the time. Designed for ChatGPT Plus and Pro users, this feature allows the AI to search the web in real time, organize findings, and deliver them in a ready-to-use format. For business teams, it is like having a virtual research assistant that works instantly and never needs a coffee break.
What is DeepResearch by ChatGPT?
DeepResearch is a premium ChatGPT feature that goes beyond the AI’s built-in knowledge. Unlike standard prompts that rely on pre-trained data, DeepResearch actively searches the web to gather up-to-date and trustworthy information.
Think of it as an AI-powered research assistant that:
- Searches across multiple online sources in real time
- Filters out irrelevant or outdated information
- Organizes findings into summaries, bullet points, or detailed reports
- Cites credible sources for verification
In simple terms, it is like having an intern who uses Google for you, but with the added ability to extract only the most relevant and reliable insights.
When Should You Use DeepResearch?
DeepResearch by ChatGPT is ideal for situations where speed, accuracy, and up-to-date information are critical. Business teams can use it for:
- Competitive analysis – Identify and compare top competitors in your industry.
- Market trend reports – Spot emerging patterns and customer behaviors.
- Statistics and pricing research – Find current market rates, service fees, or product prices.
- Local business insights – Validate details such as addresses, operating hours, or service areas.
- Industry-specific updates – Stay informed about niche sectors or breaking news.
If your company regularly prepares pitch decks, client proposals, or campaign strategies, DeepResearch can replace hours of manual searching and copy-pasting from various articles.
How to Use DeepResearch (Step-by-Step)
Using DeepResearch by ChatGPT effectively requires more than just typing a question. The quality of the output depends on how you structure your request.
1. Start with a clear research question
Avoid vague prompts like:
“Tell me about the logistics industry.”
Instead, specify your exact needs:
“Using DeepResearch, find the top 3 logistics companies operating in Indonesia that specialize in e-commerce fulfillment.”
A precise question ensures that the AI focuses only on the most relevant data.
2. Add context to guide the AI
You can refine your results by specifying:
- Target market
- Preferred format (summary, bullet points, or detailed report)
- Language (English, Bahasa Indonesia, or both)
Example:
“Use DeepResearch to list 3 WhatsApp marketing platforms in Southeast Asia. Include pricing, integrations, and use cases for SMEs. Provide the answer in English, in bullet point format.”
3. Review and verify sources
DeepResearch by ChatGPT will cite its sources, often from credible sites, industry blogs, or news portals. Always review these before using them in client-facing or official documents.
At Callindo, we have used DeepResearch to:
- Gather competitor data for telecom campaigns
- Explore loyalty program trends in the hospitality industry
- Validate technology solutions before including them in proposals
Practical Tips for Business Teams
Different departments can benefit from DeepResearch by ChatGPT in different ways:
- Marketing teams – Research campaign benchmarks, discover trending keywords, and analyze competitor strategies.
- Sales teams – Collect insights about potential clients, industries, or customer pain points before pitching.
- Operations teams – Compare vendor pricing, assess new suppliers, or evaluate operational tools.
- Content teams – Find statistics, case studies, and verified facts to support blog articles, whitepapers, or landing pages.
Instead of opening 10 browser tabs, you only need one smartly crafted prompt with DeepResearch enabled.
Why DeepResearch Matters in 2025
The modern business environment demands not just working harder but working smarter. Traditional research methods can be slow and fragmented, while DeepResearch by ChatGPT delivers:
- Speed – Real-time insights in minutes instead of hours.
- Accuracy – Data from credible and updated sources.
- Efficiency – Organized, ready-to-use information without extra filtering.
- Versatility – Applicable for any industry, from e-commerce and hospitality to finance and manufacturing.
By integrating DeepResearch into your workflow, you can make informed decisions faster and keep your strategies ahead of the competition.
Final Thoughts
DeepResearch by ChatGPT is more than just an AI feature. It is a strategic advantage for businesses that value timely, accurate, and actionable insights. Whether you are preparing a proposal, planning a marketing campaign, or researching a niche market, DeepResearch can streamline the process and deliver high-quality results.
If you are ready to integrate AI-powered research and automation into your business workflow, Callindo can help. From building smart chatbots to managing WhatsApp campaigns, our team designs solutions that save time, improve engagement, and drive measurable results.
Let’s talk about building your next smart solution.
